With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. 
Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?

The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.

 
Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

I'm Afraid Debbie From Marketing Has Left for the Day

This book is about how to achieve constistent delivery (and avoid disaster).
The four core sections are
- The Delivery - How to ensure a clear closure of your project. Deliver with a bang - don't sizzle and die. - The Team - How to build a world-class team of the guys you have. - The Matrix - Operating in the political force-field in international companies/organizations. - The Project Manager- Which project is the right project for you? Zooming in on value alignment and choices.
The project management principles are illustrated with real-life stories from projects all over the world. You get to hear about the leadership collisions in Moscow, the secretive engineer in Shanghai and the surprising request to "Eat less cakes!".
In the book you also find interviews with world-leading international project leaders from different industries, sharing their best tips.

Deliver - Effective International Project Management

Want to Innovate? Go ahead! Today innovation is not the exclusive realm of the traditional incumbents, the formal organizations, the infield. Individual innovators in the decentralized outfield setting can drive innovation from idea to finished product, based on their own decisions. The means needed are increasingly available. A key factor is the new possibility to produce concrete objects though small batch manufacturing and 3D printing – the maker movement and software-hardware integration are important trends. Another key factor is the availability of alternative ways to get financial support, such as crowd-funding and donate options. The paths and formats are many and diverse. New phenomena are being developed through explorative and iterative processes, with autonomy to change course and means under way. This is pannovation –pre-approval not needed innovation, a serious challenge to the traditional linear, gated, and controlled model of innovation. Huge numbers, immense diversity, and nearness to users make pannovation a game-changing force. Increasingly, the forefront of innovation will run in the outfield setting. This book discusses what the traditional incumbents can do. A new view of innovation is needed, not limited to incremental, in lane improvements but also open to genuinely different new track thinking. The huge test-bed of the outfield can be used to advantage. The gatefree space is a central theme, a concept describing how infield parties can emulate the outfield in allowing unhindered, unbiased, and open-ended exploration, letting ideas evolve, improve, mature, and combine, before hitting hard points of evaluation and stop/go decisions. The author, Jan Rollof, MD, PhD, Associate professor, has written several books on creativity and innovation.

Pannovation and the Gatefree Space

Did you know that a lot of sellers never have the courage to ask for an order? Were you aware that most sellers try to close a deal no more than once per customer call?  Do you want to be the seller who can turn a no into a YES by trying for a close over and over again?  Then read this book, follow the advice and do the exercises. You'll increase your sales dramatically.  And remember: your competitor might already be reading this book. Can you afford not to?

30 ways to close the deal - How to find, create, close and make deals happen

What is an awsome salesperson really? What do they do that no one else does? Are not all sellers in one way or another really? What is required for you to accomplish everything you dreamed of? Want to know how to double or triple your budget? A top seller uses all their channels to make their customers succeed with warmth and consideration. In the E-book version, concrete tips are how you can get motivation and at the same time transform yourself from a mediocre salesman to a top seller. @nordicsuccesspublishing

In the mind of an awesome salesman

The Entrepreneur and the Making of Tax Laws – A Swedish Experience of the EU law: Second edition concerns fiscal sociology aspects on the making of tax laws. It’s a new branch within the field of fiscal sociology concerning certain aspects on the making of tax laws (first presented in this book’s first edition). It forms a bridge between fiscal sociology aspects in the broader sense, i.e. regarding aspects of economics and sociology on fiscal sociology.
 
The book consists of five parts, A-E:
 
-          Part A concerns systematic questions on the making of tax laws from the perspective of the entrepreneur and how the legislator’s intentions of taxation are conveyed by the texts;
 
-          Part B concerns communication distortions mainly due to poor texts, with focus set on the use of the concept tax liable in the Swedish Value Added Tax Act1994 insome instances where the EU’s VAT Directive (2006/112/EC) instead contains the concept taxable person; and
 
-          Part C is about consequences thereof for the entrepreneur mainly concerning charges of tax surcharge and tax fraud.
 
-          There’s also an Epilogue tying together parts A-C.
 
-          Parts A-C are the basis of the book. In this second edition there are also parts D and E which refer on several occasions to parts A-C, where Part D mainly refers to Part B.
 
-          Part D adds linguistics and pedagogy aspects on the subject of the making of tax laws by putting it into a context of the use of language in law in general. Thus, Part D sets the focus more on the language issue itself than on imperfections in the system which is supposed to convey the legislator’s intentions with tax rules.
 
-          Part E contains some suggestions on research about fiscal sociology in the initially mentioned broader senses that might be influenced by the experiences from parts A-D.
 
Parts A-C, can be read separately with regard of their various mentioned themes. Before reading parts D and E the author advise reading at least Part B and the Epilogue to parts A-C.
 
Published 2015-10-16, 236 pages.
 
Mr. Björn Forssén is a Swedish Doctor of Laws.
 
For more info about this book and other books on Pedagogiskt Forum Skatt (Pedagogy Forum Tax), see www.forssen.com

The Entrepreneur and the Making of Tax Laws – A Swedish Experience of the EU law: Second edition

This story is about 50 unique Lean journeys. Through the years, we, the authors of this book, have come in contact with large amount of Lean efforts. Our overall picture is that on the one hand, most efforts go well at first, but that long-term effect isn't achieved and the air gradually goes out. On the other hand, there are several well-known companies which have managed to achieve sustainable competitive advantages and high performance levels, supported by a successful Lean initiative. We were curious and interested to find out what it looks like and why. We started from a number of key questions we wanted answered:
What are the companies' purpose of a Lean effort? What does the efficiency look like in various Lean efforts? What does the life cycle look like for different Lean efforts? Why do so few experience sustained success with Lean?
For the companies that do not have a sustained successful Lean effort, there is hope. A correctly performed revitalization of the Lean effort pays off. The story describes what makes a difference between companies that are successful in their Lean effort and what characterizes a well-performed revitalization. www.50shadesoflean.com
"50 Shades of Lean is an exciting, fresh, easy-to-read and very rewarding Lean book. Unlike the vast amount of Lean books, the authors describe and analyze why Lean projects succeed or fail - in the long run. At a conference in Stockholm in 2010, I said that few Swedish companies will use Lean in ten years. The problem is that it is too easy to start new change projects, but very hard to create endurance in the change effort. The authors of 50 Shades of Lean provide concrete advise on what businesses need to do if they want their change efforts to be successful for a long time to come. This fact-based book should therefore be mandatory reading for all organizations - both before starting lean / change projects and during the journey." - Dag Näslund, Associate Professor of Process and Supply Chain Management at Lund University and Associate Professor of Management, at the University of North Florida, USA.
"An interesting analysis that goes deeper into the known problem that many Lean initiatives do not give expected results. The study highlights key success factors such as a long-term view and perseverance in the Lean transformation, management's ownership and commitment to both managers and employees. I recommend anyone who wants to succeed in a long term with Lean to take note of the conclusions of this book." - Peter Alvarsson, Head of Operational Excellence &amp; Lean, Sweden Operations AstraZeneca

50 shades of LEAN

Are you a new salesperson or have you recently started a business? Do you know how to master the art of selling? Look no further than SELL! Master the art of Sales.
 
Contrary to popular belief, great salespeople are not born that way, just as bodybuilders are not born with muscular bodies. In his book, SELL! Master the art of Sales, star salesman Simon Lofgren guides you through your first steps to becoming a master salesperson.
 
You will learn how to approach and sell to clients without being intrusive, how to plan and work with goals, and how the sales process works using practical examples of sales scenarios. A thorough understanding of the basics of selling is essential to every salesperson and SELL! Master the art of Sales provides you with the perfect toolkit to get started.

SELL! : Master the Art of Sales

More than 40 years have passed since A.P. Moller - Maersk first extracted oil from the North Sea. This marked the beginning of a battle for the subsoil’s black gold that made Denmark self-sufficient in hydrocarbons and cemented Maersk Oil’s key role in the Danish business sector.

As the oil adventure unfolded, modern Denmark emerged. This story gives unique insight into the creation of an entirely new industry, its substantial socio-economic advantages, and the changing political conditions for Maersk Oil’s search for and recovery of oil and gas.

Based on many years of research and unprecedented access to Maersk’s archives, the author also reveals how a business operates in a demanding international industry and cooperates with some of the largest energy companies in the world.

Maersk Oil

“Starting with Product Discovery can be a daunting task, and not for the lack of resources or opinions out there. If you’re looking to make a strong first/next step into learning more about Product Discovery and establishing it as an integral process in your org, start with this book. It will give you everything you need, and only what you need. After reading it, you will feel confident to start and ready to answer any challenges you might meet on your way to Product Discovery excellence!” - Davor Tomic
 Learn how to create effective products and services through a continuous and collaborative way of working. This book features real-life stories from product development, traps and fallacies that you should avoid, mental models and frameworks to build the right product. It will inspire you to look at product development in a new way.

Holistic Product Discovery

"Christina Knight has taken it upon herself to shine a light on thegreatest advertising thinkers, from the incomparable Mary WellsLawrence to legends like Cilla Snowball and Shelly Lazarus, toyoung women in the industry today. She offers inspirationalstories of talent, fortitude and sheer hard work. Women are stillwoefully under-represented in advertising, especially in the seniorroles. This book is packed with 17 reasons why that must change." PHILIOP THOMAS, CHAIRMAN CANNES LIONS  Meet 17 inspiring ad women who have paved their own way in an industry traditionally defined by “Mad men”. Their experiences and advice on how to make advertising more diverse, inclusive and gender equal is a game changer and something agencies, clients and consumers will benefit from. So, pass the book on and make sure everyone reads it, whether they are an ad student, the art director next to you, your client, your boss or your very best friend.
 The women in the book: Christina Knight Shanteka Sigers Cilla Snowball Joanna Wong Catrin Vagnemark Mary Wells Lawrence Stefanie Wurst Shelly Lazarus Marianna Ghirlanda Rakhshin Patel Jean Grow Anna Quennerstedt Susan Hoffman Margaret Key Nunu Ntsihingila-Njeke Kat Gordon Nina Åkestam Wikner
"This book is a well-needed, empowering and inspirational accountof women s experiences of the ad industry. An industry which fartoo long has lacked the perspective of half of the population; thevery half which to such a large extent represents the consumer.Therefore, everyone who wants to shape our future industry shouldput it on their reading list immediately." MARY WELLS LAWRENCE, CEO &amp; COPYWRITER  Christina Knight has worked in the communications industry for almost 30 years and has throughout her career been a role model by teaching, inspiring and acting as a mentor to young women in this still male-dominated industry. She dares to question and be critical about her own industry. With the book "Mad Women - A Herstory of Advertising", she put the issue on the agenda which led to an annual gender equality survey in the industry, a TED talk and numerous international lectures. Christina's effort and enduring commitment has certainly contributed greatly to change the perception of leadership in the communications industry, an industry that greatly influences the public space in terms of role models, values nd beliefs, not least in a younger generation. Christina Knight is a great role model and well worthy of attention for what she is - a leader. The first edition was created in cooperation with KOMM! (Swedish Association of Communication Agencies) and is part of the ongoing work for equality.
 OLIKA is an award-winning Swedish publishing house working for gender equality and equality.

Mad Women : A Herstory of AdvertisingMad Women : A Herstory of Advertising (New Edition)

Entrepreneur or consumer? In his licentiate’s dissertation at ÖrebroUniversityin 2011 the author treated that question concerning the main rule on the determination of the tax subject according to mervärdesskattelagen (1994:200) [i.e. the Swedish VAT act]. The problem then concerned in the first place whether that determination of who’s entrepreneur for VAT purposes is in compliance with the main rule in the EU’s VAT Directive (2066/112/EC) for the determination of taxable person, article 9(1) first paragraph.
In this book the author continue with the same topic, but here’s the determination of the tax subject concerning one of the special rules in mervärdesskattelagen investigated That rule is to be found in Chapter 6 section 2 which partly treats the tax liability for partners in enkla bolag (approx. joint ventures) and partrederier (shipping partnerships), partly contains a possibility for the partners to let a partner as representative answer for accounting and payment liability regarding the VAT in bolaget or rederiet. By its character of special rule on tax and payment liability is the present rule – which in this book is called the representative rule – not of the same economical importance as the main rule to determine the tax subject. However is the representative rule of a significant economical interest. There are more than 7,000 active enkla bolag according to the Statistics Sweden’s (SCB) enterprise register. Furthermore there are hidden statistics concerning undetected enkla bolag. The representative rule is however of a particular law scientific interest due to it concerning a more classical law scientific problem, namely taxation and collection in connection with legal figures – enkla bolag and partrederier – which aren’t legal entities. The tax liability shall also in this case be in compliance with the main rule on who’s taxable person according to the EU’s VAT Directive (2006/112).
By SFS 2013:368 was on the 1st of July 2013 the determination of the tax subject disconnected from the income tax act, and yrkesmässig verksamhet was replaced with the concept beskattningsbar person (taxable person). However, the Government and the EU Commission talk at cross-purposes concerning the criticism that the Commission presented in 2008 regarding the determination of the emergence of the right of deduction according to mervärdesskattelagen. The reform in 2013 didn’t mention the use of the concept skattskyldig (tax liable), instead of beskattningsbar person (taxable person), for that determination. The Commission might believe that the criticism has led to a solution by the reform, but the problem remains. A more holistic review of the use of the concept skattskyldig in mervärdesskattelagen is thus necessary. This book also proves that the particular problems which exist concerning VAT in enkla bolag and partrederier still remains after the reform of 2013 – these have not yet been mentioned by the legislator. In this book are rules regarded per the 1st of January 2015.
The author, Mr. Björn Forssén, became Doctor of Laws on the 26th of April 2013 by this book, which in its first edition (both the first and the second editions were in Swedish) constituted – together with the licentiate’s thesis – a combined doctor’s thesis to receive the Degree of Doctor of Laws at Örebro University.
För mer info om denna bok och andra böcker på Pedagogiskt Forum Skatt, se www.forssen.com

Tax and payment liability to VAT in enkla bolag (approx. joint ventures) and partrederier (shipping partnerships)

What is the purpose of a whistleblowing system and how will it add to our company´s success? How do we implement the system and manage cases correctly and efficiently? These are questions that we are asked frequently. Through this handbook we want to share our most insightful experience from years of working with business ethics in general and managing whistleblowing systems in particular.
The WhistleB Handbook is a practical guide for business leaders to implement a whistleblowing solution that builds trust and increases customer and employee satisfaction.

The WhistleB Handbook

This book has been a top-ten business book in Sweden for more than ten years. Now it’s available in English!
 “How did you...?” Is a question Ingemar Fredriksson has heard many times since he first reversed negative trends at a company threatened with closure, turning years of red ink into growth that averaged 25% annually for five years, with profitability hitting 26% at its best! Mr. Fredriksson asserts this involves getting “a few percent more” from several parts of operations, and in his book series by the same name he offers concrete ideas about how to go about doing this.
 
Trouble with staff attitudes and commitment? Addresses the art of motivating the entire organization to pull together in the same direction. And it covers what’s needed to get your employees to perform better and increase their commitment. This book, his first, was appointed as one of the best business books by the magazine Chef (The Manager) when published and has since it was published appeared on the top-ten lists for business books for more than ten years in Sweden. 
 
Ingemar Fredriksson has long-standing experience in management, business development and marketing. He has worked in both family-owned businesses and large international groups, including senior group management, board member and chairman for almost thirty years. Mr Fredriksson have also been appointed as public investigator on how to increase usage of IT in SMEs and as board member of Swedish Airport and Air Navigation Services (LFV) by the Swedish government. Other board assignments include Chairman of Miss Sweden and several private owned companies in various industries as well as vice Chairman of Företagarna, Swedens largest organization for privately owned business representing 70000 companies. In recent years he has successfully handled growth and increased profitability in both established companies and start ups in MedTech, fashion, tourism, manufacturing, inclusion services and other industries. He is currently chairman of Fnatic Gear, owned by one of the most successful epsorts teams in the world and also holds several other board positions in various industries alongside with being founder of the website freefortourists.com.
So far he has published four business books, which have all appeared on the top list in their category and they have all received positive reviews in Swedish media. The following books are about profitability development, Chinese tourists (the larges group of tourists since 2012) and product storytelling. All of his books have been praised by both media and readers for being straightforward and containing simple advice on how to implement changes rather than being academic.
He adds to his own experiences those of others from his years as consultant and active in different companies as CEO, chairman and board member so he can provide a rich flora of examples to share with you. Each book contains concrete tools and models, including what he has developed himself and found through research, which he presents, in a way enabling readers to easily apply them to their own operations.

Trouble with staff attitudes and commitment?

Do you trust the banking system? More importantly, do you trust your own financial understanding? In The HenHouse, global executive Ulf Egestrand simplifies the secrets of the financial markets and gives you the tools to finally feel on the same level with finance professionals – whether you’re coming from a corporate, private or public perspective. No matter how hard you work for your money, no matter how much you try to protect your money, if you don’t understand the basics of finance, you could lose it all. To develop your financial skills, protect yourself, and opportunities to your advantage, you need to understand money. In this easy-to-read, practical and fun guide you will gain: • The confidence to put yourself on equal terms with the bank • Understanding of what is really going on behind the curtain of the financial world • The tools to help you take control of your finances, be it personal, in your small business or in a larger corporation • A solid, workable knowledge of global finance – from banking, currency exchange to global exposure – and how to use it The HenHouse sums up, in just 12 lessons, the essence of what Mr Egestrand has learned over 40 years of global finance experience gained from working in five countries and on three continents. The tips used in The HenHouse are universal and can be applied to any size of wealth or business, personal or corporate. Yes, you can blame the banks (and they do make mistakes) but in the end it all comes down to this: You are responsible for your own money. The HenHouse will help you embrace this responsibility with confidence – giving you the tools to make sound financial decisions, and above all, trust in your own financial understanding. Ulf Egestrand is Chairman of GMM Global Asset Management, one of the world’s leading currency trading hedge funds, as well as founder and CEO of TAU Financials, a firm specialising in management development and financial training. Mr Egestrand has more than 40 years’ experience in the financial industry, spanning five countries and three continents. He formerly held various executive positions at Scania and the Saab Group, and was also employed by SEB as a currency and interest trader. He currently lives with his wife in Seoul, South Korea. Mail address:  ulf@henhouseworld.com   Skype: ulf.bondi      http://henhouseworld.com             Bloggon Finansliv Comments: Before you do anything with your money, or your company’s money, read this book. “Egestrand simplifies and explains modern finance in an accessible and entertaining way.” -Eirik Winter, Managing Director, Citigroup, Nordic Region “Digestible, engaging story about financial risks and opportunities.” -Per Larsson, CEO Tornum “The HenHouse neatly distils everything relevant to understanding the essence of finance.” -Torbjörn Olofsson, Brummer &amp; Partners “Insightful and exciting. A real page-turner.” -Erik Feldt, Wealth Management, Nordea “Excellent foundation for building confidence in your dealings with bankers and financial partners. Has great tools to help you identify your financial exposure.” -Magnus Cavalli-Björkman, CEO, Forex Bank "A relaxed, easy and practical way into global finance." -Jan Gurander, Senior Vice President and CFO, Volvo Cars

The Henhouse - Dont' let them steal your golden eggs.

Do we really need more consumer ‘stuff’?
While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest?
This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building. The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation.
It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encour- age consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.

Make me not me - Product stories as sales driver and identity builder

Do you want a short cut to lots of new business?  Do you want to avoid cold calling?  Do you want to double your sales in a fun and simple way?  Bruce King is a true master of sales referrals. He has built his immensely successful sales career upon a few simple and highly effective techniques. In this book he shares his very best tips with you.  Chapter Headings:  Introduction – Why Sales Referrals?  Chapter 1. Sales Referrals – The Essential Mathematics  Chapter 2. Are You Referable?  Chapter 3. Why Do You Not Ask For Referrals?  Chapter 4. Perfect Prospect Profiling  Chapter 5. When &amp; How To Ask For Referrals  – Part 1  Chapter 6. When &amp; How To Ask For Referrals  – Part 2  Chapter 7. How To Say ‘Thank You’ For Referrals  Chapter 8. ‘Thank You’ Events &amp; ‘Referral’ Events  Chapter 9. How To Approach Referrals  Chapter 10 Passive Referral Strategies  Chapter 11. Networking  Chapter 12.  You Too Can Become A Referrals Master

Winning Sales Referrals - a step by step process for winning all the sales you could ever want, just from referrals

In this book Uffe Elbæk – KaosPilot, member of the cultural grass roots movement, social activist, entrepreneur, advocate of education, decision-maker, and opinion leader – lavishly hands out stories of his many experiences as a leader and a change agent.
Above all, the book is a personal narrative, but it also holds academic reflection, models, and inspiring exercises. Along the way, Uffe Elbæk takes the reader to such different places as Aarhus, Moscow, Kiruna, San Francisco, Durban, Dublin, Reykjavik, Havana, Hong Kong, London and Copenhagen.
Leadership on the Edge is written on the basis of a good mixture of appetite, joy and curiosity. Appetite for the discovery of new patterns and connections; joy of the diversity of life; and curiosity about getting right to the edge – where it truly becomes interesting.

Leadership on the Edge

The future of humanity is as ever precarious, dependent on our moral capital which concurs with a virtuous circle of democratic values, institutions and practices. The voluntary cooperation between tens or hundreds of millions of basically egotistical individuals in a democratic society is nothing short of the miraculous, and it should be no surprise that it does not always work. Democracy has failed repeatedly outside its core countries. When we move into the next phase of democratic development, our worst enemy will be complacency.
The Challenge of Democracy presents a penetrating analysis of the democratic predicament the historic ties, the driving forces, the threats and opportunities. The personal recollections of the author enliven the text. He combines the different aspects of his subject matter into a coherent worldview, mapping out the dangers ahead.
The book proffers both dependable charts and a moral compass for navigating a turbulent future. The outcome is in no way preordained, but depends on every one of us our good will and sense of fair play.

The Challenge of Democracy

In this book we explore different aspects of urban development. What makes a city attractive, what has worked in the past and how can we plan for a future that is unknown? With regards to mobility, safety, housing, culture, technical development, sound and light – is there a recipe for success? The book includes food for thought, dos and don’ts and interviews with inspiring people in the forefront of development in their respective fields.
Predicting the Unpredictable – a Nordic Approach to Shaping Future Cities, is written by Jonas Gustavsson, President and CEO of the international engineering, design and advisory company AFRY, and Helena Paulsson, Head of Urban Development at AFRY. The book is a voice in the discussion of how to plan smart, sustainable and attractive cities in times of rapid development.

Business, Management and Economics

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